Twitter, revisited….would we or should we use it? Here are 11 Commandments to ponder.

I read a short article this morning about the fact that the Department of Defense issued its social-media policy, and essentiall gave it the thumbs up.   The article goes on to discuss rules of engagement for employees’ use of social media, or lack thereof.  The author puts forth The 11 Commandments of Corporate Tweeting and while these are focused on the use of Twitter in corporate America, I think the 11 are straightforward and rational, and would apply to our setting as well.  A few of them are listed below.

– We can articulate the company vision in 140 characters or less, minus PR puffery and cliché.

– We are willing to give credit to cool, innovative, or thought-provoking ideas, even if coined by someone else.

– We are willing to challenge a potentially destructive position even if our position generates criticism.

Harvard’s Twitter Research

The purpose of Twitter may be still up for debate, but now even researchers at Harvard analyzed the data of 300.000 Twitter users, studied their behavior and compared it with other social networks. There are some surprises:

– Men tend to have about 15% more followers than women. Men also have more reciprocated relationships, in which two users follow each other. “This is intriguing, especially given that females hold a slight majority on Twitter” ( men 45% of Twitter users, women  55%).

– Despite the fact that both men and women send at about the same number of tweets per day, both men and women are more likely to follow men. 

– “80% are followed by or follow at least one user. By comparison, only 60 to 65% of other online social networks’ members had at least one friend. This suggests that actual users (as opposed to the media at large) understand how Twitter works.”

– “Twitter’s usage patterns are also very different from a typical on-line social network. A typical Twitter user contributes very rarely.”

These results contrast what research has found out about online social networks. “On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know.”

 I wonder whether there are differences that apply to the way female and male researchers would use research networking tools. Do they have different expectations regarding the features? Do they network differently? 

Do you know of studies that target these questions?

Twitter – a powerful platform?

The debate on the usefulness of Twitter is ongoing and whether it could serve communication and promotion efforts at big research institutions in one way or another. I am still befuddled what Twitter could offer that email and text messaging are not doing already.

I came across the post “Nine Ways to Use Twitter” by John C. Dvorak who explains why he thinks Twitter is a valuable service. Some of his arguments may be interesting to some of you. Surprisingly, he concludes that there may be nothing to get from Twitter, unless one invents a use, which – I guess – leaves all options open for further discussions.

Some of Dvorak’s use cases:

  • Tweeting about an event: something solitary is turned into an interactive, shared experience.
  • Spread of breaking news updates/announcements/ public address system: “when a major event happens, often a Twitterer will be there tweeting about it on the spot”.
  • Contact multiple people who work within an organization using the mobile service feature to easily broadcast a quick message to all of them.
  • Easy feedback mechanism for writings etc.
  • Asking and answering questions is easier than with e-mail, almost instantaneous
  • Poll people/crowd-sourcing information/audience voting