Short Attention Spans for Web Videos – NYTimes.com

The New York Times reports:

After watching an online video for a full minute, 44.1 percent of viewers will have clicked away, according to Visible Measures. But an outsize slice of that loss occurs in the first 10 seconds, during which 19.4 percent of a video’s audience defects.

Read more at Drilling Down – Short Attention Spans for Web Videos – NYTimes.com.

A Tool to See How Others View our Website

Last month we launched our new home page. We pondered about what content should be above the fold, and how the new design will play out using different browsers. At that time, I did not know about the new tool Browser Size launched by Googlelabs. Browser Size makes it possible to test how others view our page, taking in account different sizes of monitors, browsers that are not always full screen and toolbars. It looks like a helful tool to save time during testing across browsers.

Here is how it works according to the creators: “Special code collects data on the height and width of the browser for a sample of users. For a given point in the browser, the tool will tell you what percentage of users can see it. For example, if an important button is in the 80% region it means that 20% of users have to scroll in order to see it.”

Keep reading at Introducing Google Browser Size

Email vs RSS subscriptions: 12 to 1

Inbound marketing software provider HubSpot published some interesting stats on blog subscriptions. Analyzing data from 605 of their customers with blogs (mostly small- and medium-sized businesses), the average email subscriptions for these blogs were 12 times more than the average RSS subscriptions. In a breakdown by industry, the medical / biotech sector shows an even greater ratio of email to RSS subscribers. While not entirely surprising, this data sample further underscores the value of utilizing email as a tool for disseminating blog and open forums content. (CTSI Virtual Home is in the process of evaluating tools for converting RSS feeds into email subscriptions.)

Google Analytics site overlay problems & alternatives

Shortcomings of GA site overlay: http://www.lunametrics.com/blog/2009/03/17/site-overlay-issues-google-analytics/   It counts pageviews, not clicks on particular links, according to this blogger.

Alternatives: http://www.lunametrics.com/blog/2009/03/27/alternatives-site-overlay/  Some services offer detailed click analysis, but they’re not free.

Existing tools that visualize web network data

heatmap_egHere’s a good list of automatically mined network visualizations, mostly leveraging Internet data.  Found it while searching for do-it-yourself network visualization tools which I could use to play with my own real network relations and embed in my blog.  We’re looking at ways to track link utilization on the virtual home website – the visualization show above from Crazy Egg is certainly a neat trick (if not actually analytically useful)