How Mailchimp uses network analysis

An example of Mailchimp mailing list clustering by readership overlap — “Fantasy sports! Guns! And flowers, for what I can only assume are apologies for doing something stupid with the first two.”

I sometimes forget what a powerful tool network analysis is. Mailchimp, a popular email newsletter provider, used several standard network analysis tools to look at subscribers to mailing lists using their platform, to calculate similarities between both subscribers and lists.

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