In a survey of more than a thousand consumers, more than two-fifths of individuals said social media did affect their choice of a provider or organization. Forty-five percent said it would affect their decision to get a second opinion; 34 percent said it would influence their decision about taking a certain medication and 32 percent said it would affect their choice of a health insurance plan.

The PwC report follows a study last summer by hospital market research firm YouGov Healthcare, which found that 57 percent of consumers said a hospital’s social media connections would strongly affect their decision to receive treatment at that facility.

Read more: Patients choose hospitals based on social media – FierceHealthcare http://www.fiercehealthcare.com/story/patients-choose-hospitals-based-social-media/2012-04-19?goback=.gmp_3711160.gde_3711160_member_109141266#ixzz1tG6KnHSB
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