Measuring federal social media interaction rates—and how UCSF fares

I love Expert Labs‘ new Federal Social Media Index, a unified dashboard of Twitter interaction stats for 125 different federal agencies. The effort itself is quite impressive, but the stats are even better.

Most agencies have a large number of followers, but a minuscule number of people actually responding to queries. If the point of social media is to be social, agencies are doing a fairly poor job.

How are UCSF Twitter accounts faring? I tried searching Twitter for replies to queries from several UCSF accounts from the morning of April 10 to the morning of April 14 (this excludes retweets and mentions).

The results?

  • @ucsf: 0 replies
  • @ctsiatucsf: 1 reply (a thank you from the UCSF library)
  • @gladstonelabs: 1 reply (a thank you from Bay Area Malaria)
  • @ucsf_library: 0 replies
  • @ucsfdentistry: 0 replies
  • @ucsfmedicine: 0 replies

For better or for worse, we’re doing about as well as the federal government.

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