The FDA’s new cigarette warning labels have been getting a lot of buzz, underscoring the role of design in public health communication. The new designs take up half the cigarette pack, and 20% of the size of ads. According to the Wall Street Journal, the FDA estimates that the design will reduce the number of smokers by over 200,000 in the first year after launch, based on the impact of new warning labels in Canada.
There are a variety of approaches to tobacco packaging warnings, but bold graphic warnings are clearly the emerging international consensus. Here are some examples from around the world: