A cautionary tale to keep in mind as we strive to make Virtual Home more interactive and playful: users might forget why they came to a site if there are too many bells and whistles. See for example http://producten.hema.nl/
2 thoughts on “Too much animation”
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BioMed 2.0 
Ha ha… yes the animation not only took me by surprise, but then I just wanted to watch it! Of course, I’m wondering, how did you stumble on this site?!
I read about the site in an issue of SitePoint Design News (http://www.sitepoint.com/newsletter/viewissue.php?id=5&issue=63&format=html)