RNS SEO: How 52 research networking sites perform on Google, and what that tells us

Research networking systems (RNS) like Vivo, Profiles, SciVal, and Pure are meant to be used — but often fail to be discoverable by real users because of poor search engine optimization (SEO).

That’s why we’re releasing RNS SEO 2015, the first-ever report describing how RNS performs in terms of real-world discoverability on Google.

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Teenage Migraine Researcher Uses Mobile Technology to Enhance Study

A new clinical trial for adolescent migraine is underway, and it’s harnessing the power of consumer technology to collect better data and make study participation easier. The BRAiN-M Study, which is examining whether melatonin (a natural supplement) is effective in preventing teenage migraine, uses Fitbit devices and an online “headache diary” to collect data from study participants remotely.

Besides trying to figure out how to prevent teenage migraine, the study’s lead investigator, Dr. Amy Gelfand of UCSF, is looking to make pediatric migraine clinical trials more inclusive and accessible. Continue reading

The 7 Keys to Maximizing Email Survey Response Rates

Lessons learned after achieving a high email survey response rate for a recent NSF Grant Study on UCSF Profiles.  Brought to you by Anirvan Chatterjee & Nooshin Latour

Your recipients don’t care about your email

The average office worker may get over 100 emails per day. Swiftly deleting or ignoring unwanted email can be the only way to stay afloat. These seven best practices will help ensure your email gets opened, read, and acted on — and not ignored or deleted.

We believe that our email marketing tactics and using customized data to drive up survey responses is widely applicable across research studies that can utilize targeted user data to increase study participation. Continue reading

UCSF Profiles Team Invited to Geneva, Switzerland

The UCSF Profiles Team got more international attention for its enhancements to the Profiles product and the level of engaged users last year. Over the past several months, the Special Program for Research and Training in Tropical Diseases (TDR) has been in talks with UCSF Profiles to gain insight and plan an approach to create a system that will show and track their researchers’ work around the globe. TDR is a global collaborative program sponsored by the United Nations Children’s Fund (UNICEF), the United Nations Development Program (UNDP), the World Bank and World Health Organization (WHO). Continue reading

We’ve completed our NSF Grant! UCSF Profiles and its use by external partners

UCSF Profiles is an example of a Research networking system (RNS). These systems provide automated aggregation and mining of information to create profiles and networks of the people that make up an academic institution. RNS’s have in effect, become a new kind of ‘front door’ for the university, providing access to the university’s intellectual capital in a manner previously unattainable — i.e. one focused on expertise rather than schools or departments, thus intermingling experts regardless of where they’re officially housed. Against this backdrop, we wanted to understand how such a tool might enhance access to academic expertise by external partners, specifically industry, and improve UCSF’s response to industry interest. Continue reading

SEO for Research Networking: How to boost Profiles/VIVO traffic by an order of magnitude

"Redwoods" by Michael Balint (cc-by)

The UCSF Profiles team has increased site usage by over an order of magnitude since the site’s big campus-wide launch in 2010. This “growth hacking” cheat sheet distills the key lessons learned during that period, and can be applied to almost any research networking platform, including VIVO, Profiles, and home-grown solutions. Continue reading